UPS Healthcare Logistics
Visual Journey Through Efficient Healthcare Supply Chains
Timeline: 4 Weeks
Project Type: Motion Graphics
Role in the Project: Designer
I worked with Black Math to develop the overall look of styleframes for UPS Healthcare’s motion graphics project. My task was to design styleframes and create necessary assets in Illustrator, ensuring alignment with UPS Healthcare’s established brand guidelines. The goal was to visually showcase the efficiency and precision of UPS Healthcare’s logistics operations.
Project Brief
The project’s tight timeline required close coordination with the animator, as their work had to begin while I was still designing later styleframes. This overlapping schedule demanded fast delivery and clear organization to keep the process running smoothly.
To adapt, I focused on efficiently incorporating feedback from art directors and clients to minimize revisions. I prepared design files with logical, separated layers to ensure they were ready for animation without extra preparation. Toward the end of the task, I also created additional character assets, anticipating the potential need for variety in some frames. This proved helpful when the client requested more characters, allowing us to meet the new requirement without delays.
The Challenge
1. Building Blocks
Adobe Illustrator is a versatile design tool that serves as the foundation for building intricate visual worlds. For this project, each asset was carefully designed with scalability and flexibility, allowing for seamless integration and adjustments to align with the visual narrative.
