Project Type: Product introduction video

Role in the project: Video editor, Motion designer

This personal project involved creating a 30-40 second commercial for the imaginary toothpaste brand Thrashpaste, highlighting its fresh, cool flavor and teeth-whitening benefits. To complement the vibrant and energetic brand image, I designed matching packaging for the toothpaste. The video captured a summer theme, featuring dynamic and joyful activities transitioning from indoor fun to outdoor adventures. Instead of just showing people brushing their teeth, I emphasized the positive feelings and benefits Thrashpaste brings, making the concept more engaging and relatable.